Executive Team
CurveNorth, Inc. prides itself on having superior employees, this is what makes CurveNorth stand out, not only for our employees, but also for our customers and partners.
We hire people who wake up and enjoy what they do. Furthermore, we strive to create a work life balance that keeps the company energized and fun.
After we find people that enjoy what they do, we set extremely high standards and expectations around capabilities, support, quality, and innovation.
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Martin D. Weel
President & CEO |
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Following an entrepreneurial spirit that has guided him throughout his life, Martin
Weel founded CurveNorth, Inc in 2003. An innovative technology company, Merchant
Transact is dedicated to developing advanced merchant solutions for independent
software vendors and business solutions providers. Weel currently heads the innovation,
and development at the core of CurveNorth’s offering.
A true innovator, Weel began his career running one of the largest BBS systems in the country out of his parents’ home. He was only 11. Born with a heart for technology and a brain for business, his intensity and focus never waned. Shortly after high school, Weel worked a short time for Microsoft Corporation helping to develop MS Market, an internal procurement system for Microsoft employees. It wasn’t long before Weel’s entrepreneurial spirit took hold, and at the age of 22, Weel started n-Tier software where he developed procurement solutions for J Walter Thompson and Xerox, where it won the application of the year. During this time, Weel came across an opportunity to streamline the paper business. Employing his knack for identifying opportunities, Weel developed a revolutionary supply chain solution for the printing industry. This software would serve as the basis for Weel’s new company NexTier Solutions. In 1999, Weel merged his latest venture with NexTier Solutions, to focus on improving the supply chain in the paper industry. There he served as chief executive officer and employed his programming expertise to design and develop EZ-Suite, a unique, web-based collaborative e-commerce solution targeted specifically to the global paper, printing, catalog, and magazine publishing industry. When the product was complete, companies such as Lands’ End, RR Donnelley, and International Paper were just a few of the global customers using the supply chain solution. By 2002, NexTier Solutions had grown to 34 employees. Weel, wanting to stay true to innovation, felt it was the proper time to sell to a company who could take his creation where it needed to go. So, the sale to International Paper ensued. NexTier was then spun out as a separate business group, and still runs today as an independent company owned by International Paper. Not long after, Weel was back on the hunt for an opportunity that would quench his thirst for innovation. To that end, he founded CurveNorth with the mission of driving down costs and improving throughput by automating the complex work-flow and paperwork requirements associated with boarding and managing merchants. Marty Weel has a wonderful family with two children, enjoys mountain biking, developing software, raquetball, snow boarding, and the great outdoors. |
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Chris French
Director of Marketing |
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Chris French is an accomplished marketing, advertising and public relations executive
with extensive experience in the high tech and biotech industries. Prior to joining
Merchant Transact, French served as marketing director for the prominent medical
advertising agency of Anderson Jones. There French was responsible for strategic
planning, development and implementation of comprehensive marketing, advertising
and promotional campaigns including new brand identities, product launches, trade
shows and special events.
Prior to Anderson Jones, French served as marketing and communications manager for Beckman Coulter, Inc. In this role, she managed global marketing and communications programs for the company’s Cellular Analysis Division including product development, strategic partnerships, product positioning, training, and customer communication. French was successful in creating global positioning for the Beckman Coulter CAREs Initiative which provides HIV/AIDS monitoring products to underserved countries. She was also successful in launching Beckman Coulter into the Immune Monitoring and Molecular Diagnostics markets through the strategic implementation of effective marketing and communications campaigns. Before joining Beckman Coulter, French was marketing director for Competisys Corporation, a start-up telecommunications company, where she successfully developed and managed a variety of marketing campaigns form concept to delivery. She was responsible for pricing, positioning, print and electronic collateral development, trade shows, advertising and promotions. She also created and managed the public relations programs surrounding the campaigns which included developing press materials, pitching stories and coordinating speaking engagements and press tours. She served as the primary company spokesperson and prepared executives and others for interviews with the media, industry and financial analysts. French received her Bachelor of Arts degree in Communications with an emphasis in Public Relations from California State University, Fullerton. |
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Scott Holt.
Finance |
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Scott W. Holt is a Certified Public Accountant licensed to practice in California.
He has been employed in public accounting most of his professional career working
for national and local CPA firms. He began his own CPA firm in 1997 specializing
in tax, financial and management consulting services for small to medium sized businesses
and wealthy individuals. He has held many part time CFO positions for various clients.
He has provided expert testimony in cases involving business valuations, tax matters,
fraud, and business practices.
His firm is located in Laguna Beach, California. He is a member of the American Institute of Certified Public Accountants and California Society of Certified Public Accountants. He currently serves on the College Scholarship Committee for the Orange County/Long Beach Chapter of the California Society of CPA’s. Scott is an avid surfer volunteering his time for various ocean causes and has traveled extensively. |
Testimonials
"Merchant-Flo allowed us to get our residuals in one day, vs. what use to take two weeks. We can also board our merchants at First Data, and Concord with a click of a button."
Darrin Ginsberg, Applied Merchant Systems
Our Mission
Our mission is to drive down costs by automating the complex work-flow and paperwork
requirements associated with boarding and managing merchants.
News & Events
02.10.2010
The Solution Your Competitors Don’t Want You To Know About CurveNorth launches revolutionary new Merchant-Flo solution that increases productivity while decreasing costs per merchant.
The Solution Your Competitors Don’t Want You To Know About CurveNorth launches revolutionary new Merchant-Flo solution that increases productivity while decreasing costs per merchant.