News & Events

Feburuary 10, 2010

The Solution Your Competitors Don’t Want You To Know About CurveNorth launches revolutionary new Merchant-Flo solution that increases productivity while decreasing costs per merchant.

MODJESKA, Calif., February 11, 2010 – CurveNorth, a software solutions company based in Orange County, Calif., is launching its new Merchant-Flo solution at ETA in Las Vegas, April 13 – 15, 2010. Four years in the making, this web-based solution addresses each and every step associated with acquiring and managing merchants in a paperless, streamlined workflow environment. What used to be time-, labor-, and paper-intensive tasks are now managed in a system that increases processing speed, eliminates redundancies, reduces steps, and tracks data in real-time.

“Regardless of what type of organization, Merchant-Flo reduces processes that normally take days or weeks, down to just hours,” stated Martin Weel, CEO of CurveNorth. “Merchants are up and running quickly and smoothly, with seamless transitions between all entities involved in the process. With churn as high as it is for ISO’s, and various other organizations who process merchants, if you don’t have a solution to reduce your churn rate and the cost of acquiring and managing merchants, you’re portfolio can slip away quickly.”

The Merchant-Flo solution manages every step involved with generating, acquiring and managing merchants including: lead generation and management, online applications and e-signatures, boarding and processing, hardware deployment, ongoing merchant management, as well as residual management and payment. Because Merchant-Flo is a true online workflow management system, every step is streamlined for maximum efficiency based on your exact business needs, while reducing redundancies and time-consuming, laborious tasks.

Merchant-Flo takes the complication out of the merchant application. It’s presented in a comfortable way that merchants feel at ease with, and it’s easier because there’s a direct stream of data between the ISO and the merchant. So conversion time can be much quicker and cost less per transaction. “We’ve been told by our current customers that Merchant-Flo has increased productivity, improved workflow, and has allowed them to write more business,” Mr. Weel stated.

Darrin Ginsberg, founder and former CEO of Applied Merchant Systems, Inc., a Chicago based ISO, which was recently sold to Capital Payments, added, “We were happy to be one of the early adopters and beta customers for Merchant-Flo. What we really like about the product is its ability to work the way our business does, not the other way around. Plus residuals used to take at least two weeks to complete, but with Merchant-Flo, now they’re imported, processed, and automatically wired in one day.”